I created impactful digital content for use on social media and a landing page that explained the crisis in more detail. Using a mobile-first approach, I created engaging visuals, including infographics and videos, to help drive traffic to the fundraising page and raise awareness. I analysed the performance and click-through rates of each piece of content to ensure their effectiveness.
The below video content was created with using a mixture of Adobe After Effects and Premiere Pro with content that was collected from staff within the wider Oxfam confederation.
I created this landing page on the storytelling platform Shorthand. To bring this story to life, I utilised my design skills and expertise in Adobe Photoshop and Illustrator to design and create engaging graphic content.